Scoop announces new venue and campaign for SS25

A beautifully renovated heritage building with a serious design pedigree, having housed iconic fashion events over its 100-year history, Olympia National Kensington will provide the perfect backdrop for Scoop to expand their repertoire of emerging and exclusive designers in a more elevated and spacious venue.

Scoop's Founder and Managing Director Karen Radley says, "We're always seeking the new, and our new home will soon unveil its most beautiful incarnation yet. We can't wait to welcome you to this exciting new chapter!"

This landmark season will see Scoop walking on sunshine with an electric mix of fashion, lifestyle and iconic art and culture that captures the energy and joie de vivre at the heart of the show. While the details are kept a closely guarded secret Scoop SS25 will embrace joy and optimism, celebrating the feel good in its new home at Olympia National Kensington.

Radley has always stood proudly at the forefront of unveiling emerging designers from around the globe and perfectly curating a show that reflects the retail environment giving Scoop its distinct character.

Radley comments, "This season at Scoop will be a true breath of fresh air. Buyers will walk into our sunshine filled! new home at Olympia National Kensington, to a showcase that celebrates emerging designers poised to have significant impact on the UK market."

Recognised as a must-see on the international trade show circuit, Scoop will open its doors at Olympia National Kensington, this July with an edited line up of premium women's fashion as well as luxury home, beauty, lifestyle and men's collections.

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