The renowned shoe brand Peter Kaiser sets new standards in sales promotion by supporting retail teams at the point of sale (POS). With an innovative concept, the aim is to strengthen the motivation and engagement of customer advisors from retail partners on the sales floor, increase sales, and enhance brand awareness.
A special highlight is the 'After Work Bag,' personally presented to store sales staff by Peter Kaiser sales representatives. The elegantly designed bag, featuring Prosecco and premium branded glasses, invites retail employees to discover the collections and brand values of Peter Kaiser in a relaxed atmosphere.
Through the Peter Kaiser Academy, the company introduces an app-based training platform that provides interactive and flexible education for individual employees. Topics such as brand philosophy, product knowledge, and sales techniques are taught using innovative learning methods. Successful completions are recognized with a 'PK Diploma,' enhancing personal motivation. An accompanying competition encourages additional engagement: with attractive rewards, such as gift vouchers, retail staff are motived to actively promote the products.
"With this comprehensive concept, we aim to establish a lasting connection with the sales team and the customers of our retail partners," explains Managing Director Jürgen Cölsch.
"Our focus is on personal appreciation, state-of-the-art training technology, and creative sales promotions to position Peter Kaiser as a leading brand in the market and to provide innovative support to our partners in selling our products."
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