Durango® Boots, a leading name in western footwear, is thrilled to announce its expansion into the UK market.
Founded in Flowery Branch, Georgia in 1966, and now headquartered in Nelsonville, Ohio, Durango® Boots has spent decades perfecting innovative western boots that cater to the diverse needs of their customers. From cowboys and ranchers to urban workers and fashion-forward individuals, Durango® Boots are made for what you do. In 2010, Durango® revolutionised the market with the introduction of the Rebel™ boot, featuring a traditional western upper combined with the comfort and agility of an athletic shoe sole.
Loved by many for its lightweight construction and exceptional comfort, the Rebel™ boot has become a staple for those seeking both style and functionality. Durango® performance boots are engineered with the utmost attention to crucial functionality, both inside and outside the arena. These stirrup-friendly boots incorporate Durango's patented Dually Shank System™, ensuring superior support and durability. They are the preferred choice of world champion rodeo athletes, highlighting their exceptional performance standards.
Darren Layard – Vice President and General Manager of International Business, Rocky Brands, says: "We are both excited and very confident about the growth plans for Durango in the UK. Our confidence is encouraged by the success of our 'soft' marketing approach for the UK launch. Within two weeks, three of the top ladies' styles in our Crush collections have sold out, demonstrating the brand's power and versatility in a region with br and awareness in its infancy.
"As brand awareness grows, we anticipate that Durango will continue to be one of the fastest-growing brands in the Rocky Brands portfolio. Leading as an authentic core western brand is the Durango strategy, hence our tagline "Durango Boots are made for what you do.". As we grow our carefully selected retail partner network, we anticipate strong sell-through on a bricks-and-mortar approach, and organic growth on our D2C platforms.
"We look forward to seeing Durango's growth and to building a passionate community of Durango brand advocates here in the UK and beyond."
www.durangoboots.co.uk
