Licensing: Industry news from Attire Accessories magazine

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Poetic Brands to develop apparel and accessories range for upcoming Wicked film

Poetic Brand has announced that it has partnered with Universal Products & Experiences to design, manufacture and distribute a wide range of Wicked-inspired product.

From adults' and kids' apparel to luggage and bags – in the UK market celebrating the two-part, gravity-defying, generation-defining cinematic event.

A comprehensive range of daywear will include tops, skirts, trousers, leggings, dresses, coats, jackets and outerwear. There will also be pyjama sets, including toddlers' and/or children's pyjamas packaged together with adult pyjamas, along with a range of sportswear, swimming costumes, bikinis and swimming shorts.

Rounding off this impressive collection, Poetic will be developing Wicked-inspired bags and luggage. All designs will adapt the colourful style and imagery of the Land of Oz from the film to a visually stunning range.

Posted: 24 September 2024

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Bulldog announces multi-product Popeye x Skinnydip deal

Bulldog Licensing, the leading licensing agency which represents Popeye in the UK on behalf of brand owner King Features Syndicate, has announced a new deal for the iconic brand with Skinnydip, a renowned supplier of fun and quirky accessories, clothing and lifestyle products.

The deal comes in the year Popeye celebrates 95 successful years.

Recently launched on the Skinnydip site is the Popeye x Skinnydip London collab featuring the original classic Popeye and girlfriend Olive Oyl, and (of course) Popeye's trusty can of spinach on cases ready to adorn iPhones across the UK.

Much more is on the way; this agreement extends to apparel, accessories, gifts, stationery, and health & beauty products.

Posted: 25 March 2024

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