Attire Accessories - May/Jun 2019 (Issue 76)

14 EASY RETURNS PROCESS A CONSUMER MUST, SAYS RESEARCH An easy returns process is a must for consumers, with 84 per cent of shoppers stating they wouldn’t return to retailers if they have a poor returns experience, according to research by Klarna. Talking to 2,000 consumers in the UK this year against the same amount in 2017, the study showed the rapid normalisation of returns in the past two years, with 82 per cent of shoppers stating that returns are a normal part of online shopping. According to the study, retailers that offer a flexible payment and returns options are likely to trump competitors, with 84 per cent of consumers wanting the choice of whether to return online, in store or via pick up. Luke Griffiths, UK general manager, Klarna, said, “It’s no secret that for retailers, returns can be difficult to manage, and there is a common misconception that they’re bad for business. But retailers who aren’t prioritising their returns processes are damaging their business, losing sales and eroding customer loyalty.” Visit klarna.com ANNA FALCKE RELAUNCHES ONE-OFF HAND-PRINTED SILK VELVET COLLECTION Anna Falcke has this year relaunched its one- off hand-printed silk velvet collection. With the relaunch, Anna is combining the success of her pleated collection with the beauty and exclusivity of her hand-painted fabrics. As part of the range, Anna will launch hand-printed silk and velvet wristees, scarves, hats, jewellery and shrugs. A small British company based in Bristol, Anna has developed a range of new collections and ranges since the company’s inception in the 1980s and supplies to small independent boutiques and gift shops across the country. Visit annafalcke.com